We are a leading wholesale distributor, delivering food products to the retail and HORECA segments in the UAE.
Shafi Sons Foodstuff Trading Co LLC is a full-service wholesale food distributor, we have a direct store delivery (DSD) model and cater to several segments including modern trade, retail chains, independent grocery stores and the HORECA segment. Shafi Sons supplies food products and specialty imported products to its customers in the UAE. Shafi Sons was established in 2023 and its headquartered in Dubai.

In addition to carrying a number of national brand food products, Shafi Sons has also developed its own brand for Milk Powder, Canned Foods, Rice and it distributing it in the local market.

Our DSD model is most suited for Food and Beverage companies, especially those with higher turnover products, including bakeries, grocery wholesalers, milk and dairy, snacks, frozen products and ice cream.

Shafi Sons offers flexible delivery schedules to meet each of our customers’ needs. All products are delivered from the warehouse, our fleet of delivery vans and trucks are equipped with the latest integrated DSD application to fulfill the requirements for field sales management, supply chain & logistics management and inventory management. It also offers integration with the ERP’s for our customers.

We bring you solutions based on expert analysis of independent market research and consumer trends data. Detailed insights into food and consumer trends, specific sectors and wider economy challenges and opportunities identified across markets, sectors and consumer groups Tailored solutions to help you address specific challenges and capitalize on opportunities based on your location, resources and customer profile